TAM you can actually work
200K+ marketing-org accounts narrowed to the few thousand showing creative-team build-out signals — new hires, agency RFPs, AI tooling investments.
A GTM data engine for the world's largest creative software company
Every company with a marketing org is on Adobe's TAM list — that's a 200,000+ account problem. Clay turns it back into a workable list, scored by Firefly fit, Express expansion, and Frame.io upsell signals.
How Clay maps to Adobe's enterprise + cross-sell motion
Adobe's TAM is everyone. The hard part is finding which accounts are ready for AI-powered creative workflows right now. Clay surfaces them — and routes them to the right rep.
Cross-sell the whole catalog
Identify CC accounts ready for Firefly, Document Cloud accounts ready for Acrobat AI, and standalone product users ready for Enterprise. One Clay workspace, every product motion.
Headcount-light enterprise ABM
Replace SDR research benches with Claygent. One ops person can run named-account research that used to take a 20-person team.
Four plays we'd run with your team in week one
Each one maps to a real Adobe motion — enterprise renewals, Firefly cross-sell, Frame.io land, and AEM displacement. Loaded into Clay in hours.
Score every Fortune 1000 marketing org on Firefly fit
Layer Claygent research over your TAM — recent AI/genAI hires, brand consistency RFPs, agency consolidation announcements, current MarTech stack — to surface the 800 accounts most likely to expand from CC into Firefly Enterprise this quarter.
3xEnrichment rate vs. ZoomInfo + Clearbit alone (Anthropic).
Trigger outreach when CMOs and Heads of Brand land
Monitor LinkedIn job changes across enterprise accounts. When a new creative leader joins, Clay alerts the rep, drafts a personalized opener referencing their stack at the prior company, and books a meeting before the budget cycle locks.
<24hTime from job-change signal to first touch.
Run AEM win-back plays on every Sitecore/Optimizely churn signal
Watch for competitive DXP customers showing churn signals — review-site complaints, marketing leadership turnover, RFPs in procurement DBs. Clay surfaces them with current spend volume and arms your enterprise rep with a tailored switch-cost analysis.
+38%Average meeting rate on competitor displacement plays.
Map Frame.io expansion across the existing CC base
Enrich every CC Enterprise account with video team headcount, current Frame.io competitor (Wipster, Vimeo Pro, Dropbox Replay), and recent video-production investment signals. Push prioritized Frame.io expansion lists to your CC AEs in real time.
4h/wkSaved on cross-sell research per AE.
Trusted by the GTM teams Adobe wants to win
The creative-led, AI-native, enterprise-scale GTM orgs already running on Clay.
“In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale.”
Keith JonesGTM Systems Lead
“Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.”
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Stevie CaseCRO
“This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could…' questions from our GTM teams than I ever could before.”
Alexander DeMoulinDirector of Revenue Operations
“I love using and working with Clay because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible.”
David BulmerSales Ops
“Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay's combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.”
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Adam WallHead of Sales Operations
“Clay is a central part of our outbound campaign program. It's helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks.”
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Davide GriecoPrev. Director of Growth
“Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40% — with no manual work needed.”
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Josh KimHead of Growth Programs
“Scaling inefficient SDR work isn't possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively.”
Kris RudegraapCEO
“Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn't be calling people as much, because it's hard to get good phone numbers. We wouldn't be emailing as much because we'd be likely to bounce or go to spam. Clay is a reliable source of data enrichment.”
Julien ReimanHead of Sales
“Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more.”
Ryan NarodVP, Corporate Integrated Marketing
Let's build one Adobe workflow — live
Send us your toughest enterprise segment — Firefly cross-sell, Frame.io expansion, or AEM displacement. In 30 minutes we'll build a working Clay workflow against it, ready to push to your CRM.
What you'll walk away with
- A 30-min working session with Clay's GTM engineers
- A live build of one Adobe play — Firefly fit or Frame.io expansion
- ROI math against your current MarTech + data stack
- Direct line to your CRO on enterprise efficiency