PLG velocity, enterprise rigor
Score every free account on Workers usage, traffic patterns, and team-seat growth. Surface the few hundred ready for an Enterprise conversation — without spamming the rest.
A GTM data engine for PLG-meets-enterprise security sales
Millions of devs use Cloudflare free. The job is finding which orgs are ready for Workers Enterprise, Zero Trust, or Magic Transit — and reaching their CISO before Zscaler does. Clay makes that a daily workflow.
How Clay maps to Cloudflare's PLG → Enterprise motion
Free users sign up by the millions. The commercial team doesn't need more leads — it needs the 500 accounts ready for Enterprise, Zero Trust, or Workers expansion. Clay surfaces them daily.
Map both buyers — dev and CISO
Workers expansion runs through dev leadership. Zero Trust runs through CISOs. Clay maps both buying committees at every account, separately, and triggers outreach when either signal fires.
AI agents reading real stack signals
Claygent reads engineering blogs, scans job posts for security/edge mentions, and surfaces budget-cycle timing — real research on every account, no SDR research bench.
Four plays we'd run with your team in week one
Each one maps to a real Cloudflare motion — Workers Enterprise, Zero Trust land, free-to-paid conversion, and Zscaler displacement.
Identify free orgs ready to convert to Workers Paid or Enterprise
Watch every free account for the signals that predict conversion — Workers request volume, R2 storage growth, multi-zone usage, recent funding. Clay scores them daily and pushes the top 200 to your AE queue.
3xEnrichment rate vs. ZoomInfo + Clearbit alone.
Trigger outreach when a CISO or Head of Security joins
Zero Trust deals close when the security buyer changes. Clay monitors LinkedIn + press releases across the named-account list, and the moment a new security leader joins, drafts a personalized opener with the right case studies.
<24hTime from job-change signal to first touch.
Run Zscaler + Akamai displacement plays on every renewal signal
Watch competitive customers for renewal-quarter pain — pricing complaints on G2, security-team turnover, RFPs in procurement DBs. Clay surfaces them with current spend estimates and arms reps with a tailored switch-cost analysis.
+38%Average meeting rate on Zero Trust displacement plays.
Score every AI-engineer org on Workers AI fit
Pull every company hiring AI engineers + already running edge inference workloads. Claygent enriches with stack context and routes to the Workers AI specialist team with a tailored hook.
4h/wkSaved on Workers AI sourcing per rep.
Trusted by the GTM teams Cloudflare wants to win
PLG-fast, security-credible, AI-native GTM orgs already running on Clay.
“In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale.”
Keith JonesGTM Systems Lead
“Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.”
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Stevie CaseCRO
“This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could…' questions from our GTM teams than I ever could before.”
Alexander DeMoulinDirector of Revenue Operations
“I love using and working with Clay because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible.”
David BulmerSales Ops
“Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay's combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.”
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Adam WallHead of Sales Operations
“Clay is a central part of our outbound campaign program. It's helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks.”
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Davide GriecoPrev. Director of Growth
“Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40% — with no manual work needed.”
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Josh KimHead of Growth Programs
“Scaling inefficient SDR work isn't possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively.”
Kris RudegraapCEO
“Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn't be calling people as much, because it's hard to get good phone numbers. We wouldn't be emailing as much because we'd be likely to bounce or go to spam. Clay is a reliable source of data enrichment.”
Julien ReimanHead of Sales
“Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more.”
Ryan NarodVP, Corporate Integrated Marketing
Let's build one Cloudflare workflow — live
Send us your toughest segment — Workers Enterprise expansion, Zero Trust land, or Zscaler displacement. In 30 minutes we'll build a working Clay workflow against it.
What you'll walk away with
- A 30-min working session with Clay's GTM engineers
- A live build of one Cloudflare play — Workers fit or Zero Trust trigger outreach
- ROI math against your current research + enrichment spend
- Direct line to your CRO on PLG → Enterprise efficiency