Crypto-native data, finally
150+ data sources including SEC filings, fund-formation databases, on-chain treasury signals, and 13F filings — pulled into Clay and waterfall-enriched against your CRM.
A GTM data engine built for crypto-native institutional sales
Selling Coinbase Prime, Custody, and Staking means finding fund treasurers, family-office crypto leads, and corporate treasury teams — before competitors do. Clay turns that needle-in-haystack search into a daily workflow.
How Clay maps to Coinbase's institutional motion
Crypto-native ICP doesn't sit in standard databases. The hedge fund that just allocated to BTC, the DAO treasury that needs custody, the public co adding crypto to its balance sheet — Clay surfaces them in real time.
AI agents that read 10-Ks for you
Claygent reads filings, board minutes, and treasury policy updates — surfacing the public companies adding crypto exposure long before press releases hit.
Headcount-light institutional ABM
Replace expensive BD research benches with one Clay workspace. The institutional sales team focuses on conversations, not data hunting.
Four plays we'd run with your team in week one
Each one maps to a real Coinbase institutional motion — Prime onboarding, Custody expansion, Staking adoption, and corporate-treasury land.
Score every hedge fund + family office on Prime fit
Pull every fund with $100M+ AUM. Layer Claygent research — recent crypto exposure in 13Fs, prime broker relationships, treasury team headcount, public statements on digital assets — to rank the 1,200 most likely to onboard Prime this year.
3xEnrichment rate vs. PitchBook + Preqin alone.
Trigger outreach when a Treasurer or CFO updates crypto policy
Monitor SEC filings, board minutes, and LinkedIn role changes across the named-account list. When a public co adds crypto-treasury language or a CFO with crypto experience joins, Clay alerts the rep within hours.
<24hTime from policy signal to first touch.
Run BitGo + Anchorage win-back plays on every renewal signal
Watch for competitive custody users showing pain signals — staking yield complaints, security incidents, treasury team turnover. Clay surfaces them with current AUC volume and arms reps with a tailored migration plan.
+38%Average meeting rate on displacement plays.
Source corporate-treasury ICP from on-chain + SEC signals
Run a daily query: every public co with a 10-Q reference to digital assets + every private co whose CFO published anything about crypto reserves in the last 90 days. Clay enriches with contact data and pushes to your sequencer.
4h/wkSaved on sourcing per BD rep.
Trusted by the GTM teams Coinbase wants to win
Institutional-grade, signal-driven, AI-native GTM orgs already running on Clay.
“In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale.”
Keith JonesGTM Systems Lead
“Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.”
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Stevie CaseCRO
“This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could…' questions from our GTM teams than I ever could before.”
Alexander DeMoulinDirector of Revenue Operations
“I love using and working with Clay because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible.”
David BulmerSales Ops
“Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay's combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.”
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Adam WallHead of Sales Operations
“Clay is a central part of our outbound campaign program. It's helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks.”
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Davide GriecoPrev. Director of Growth
“Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40% — with no manual work needed.”
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Josh KimHead of Growth Programs
“Scaling inefficient SDR work isn't possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively.”
Kris RudegraapCEO
“Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn't be calling people as much, because it's hard to get good phone numbers. We wouldn't be emailing as much because we'd be likely to bounce or go to spam. Clay is a reliable source of data enrichment.”
Julien ReimanHead of Sales
“Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more.”
Ryan NarodVP, Corporate Integrated Marketing
Let's build one Coinbase workflow — live
Send us your toughest institutional segment — Prime onboarding, custody expansion, or corporate-treasury land. In 30 minutes we'll build a working Clay workflow against it.
What you'll walk away with
- A 30-min working session with Clay's GTM engineers
- A live build of one Coinbase play — Prime fit or treasury trigger outreach
- ROI math against your current institutional research spend
- Direct line to your CRO on institutional pipeline efficiency