Find self-hosted users ready to upgrade
Score every account on cluster-scale signals, recent SRE hires, and observability-stack mentions — to surface the open-source users most likely to convert to Elastic Cloud this quarter.
A GTM data engine for open-source-led, dev-driven sales
Millions of teams self-host Elastic. The job is finding which ones are ready for Elastic Cloud, Search AI, or Security — and reaching their CISO before Splunk does. Clay makes that a daily workflow.
How Clay maps to Elastic's open-source → commercial motion
Self-hosted Elasticsearch users are everywhere. Finding the ones with budget, an SRE leader on the buying committee, and active Splunk pain — that's the entire commercial game.
Map the security buying committee
Elastic Security renewals run through CISOs and SecOps leaders, not the dev who installed the agent. Clay maps the right buying committee at every account — and triggers outreach when a new security leader joins.
AI agents reading actual stack signals
Claygent reads engineering blogs, scans job posts for Splunk-pain mentions, and surfaces budget-cycle timing — real research on every account, no SDR research bench.
Four plays we'd run with your team in week one
Each one maps to a real Elastic motion — Cloud upgrade, Security cross-sell, Splunk displacement, and Search AI land.
Run Splunk displacement plays on every renewal signal
Watch for Splunk customers showing renewal-quarter pain — pricing complaints on G2, SecOps team turnover, RFPs on observability spend. Clay surfaces them with current ingest volume estimates and a tailored switch-cost analysis.
+38%Average meeting rate on Splunk displacement plays.
Score self-hosted users on Elastic Cloud upgrade fit
Combine cluster-scale signals (job posts mentioning ES cluster size, GitHub config repos), recent SRE/Platform Eng hires, and recent funding. Push the top 1,500 self-hosted accounts to your AE queue.
3xEnrichment rate vs. ZoomInfo + Clearbit alone.
Trigger outreach when a CISO or Head of SecOps joins
New security leadership = new vendor evaluation. Clay monitors LinkedIn + press releases across the named-account list and drafts a personalized opener with relevant Security case studies.
<24hTime from job-change signal to first touch.
Identify retrieval-heavy AI orgs ready for Search AI
Pull every company with a public RAG or vector-search use case mentioned in engineering blogs, podcasts, or AI-engineer job posts. Clay enriches with stack context and routes to the Search AI specialist team.
4h/wkSaved on Search AI sourcing per rep.
Trusted by the GTM teams Elastic wants to win
Open-source-led, dev-driven, security-conscious GTM orgs already running on Clay.
“In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale.”
Keith JonesGTM Systems Lead
“Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.”
.avif)
Stevie CaseCRO
“This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could…' questions from our GTM teams than I ever could before.”
Alexander DeMoulinDirector of Revenue Operations
“I love using and working with Clay because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible.”
David BulmerSales Ops
“Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay's combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.”
.avif)
Adam WallHead of Sales Operations
“Clay is a central part of our outbound campaign program. It's helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks.”
.avif)
Davide GriecoPrev. Director of Growth
“Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40% — with no manual work needed.”
.avif)
Josh KimHead of Growth Programs
“Scaling inefficient SDR work isn't possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively.”
Kris RudegraapCEO
“Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn't be calling people as much, because it's hard to get good phone numbers. We wouldn't be emailing as much because we'd be likely to bounce or go to spam. Clay is a reliable source of data enrichment.”
Julien ReimanHead of Sales
“Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more.”
Ryan NarodVP, Corporate Integrated Marketing
Let's build one Elastic workflow — live
Send us your toughest segment — Cloud upgrade, Splunk displacement, or Search AI land. In 30 minutes we'll build a working Clay workflow against it.
What you'll walk away with
- A 30-min working session with Clay's GTM engineers
- A live build of one Elastic play — Cloud fit or Splunk displacement
- ROI math against your current research + enrichment spend
- Direct line to your CRO on Cloud + Security efficiency