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A GTM data engine for the company every developer already uses

100M+ developers are on GitHub. The hard part is finding which engineering orgs are ready for Copilot Enterprise or Advanced Security right now. Clay scores every account on dev-team signals, security posture, and AI-tooling readiness.

How Clay maps to GitHub's free → Team → Enterprise motion

Every dev org has a free GitHub account. The job isn't lead gen — it's identifying which ones are ready to pay, who the buyer is, and what to lead with.

Concentric clay bullseye target — scoring every dev org on Copilot fit

Score every dev org on Copilot fit

Layer Claygent research over public commit activity, language mix, and engineering hiring patterns to surface the dev orgs most likely to convert to Copilot Enterprise this quarter.

Green clay forking arrow — mapping the right buying committee for AppSec

Find the security buyer, not just the dev

Advanced Security buyers are CISOs and AppSec leaders, not VPs of Eng. Clay maps the right buying committee at every account — and triggers outreach when a new security leader joins.

Blue clay sparkle — AI agents reading real repo signals

AI agents reading actual repo signals

Claygent doesn't just enrich a row — it can read company engineering blogs, scan job posts for AI-tooling mentions, and surface the org chart. Real research, on every account.

Four plays we'd run with your team in week one

Each one maps to a real GitHub motion — Copilot Enterprise expansion, Advanced Security cross-sell, free-to-Team conversion, and competitive displacement.

Tiered clay cake — stacked product tiers from free to Team to Enterprise

Identify free orgs ready to convert to Team or Enterprise

Watch every free org for the signals that predict conversion — seat growth, private-repo creation, branch-protection adoption, recent funding. Clay scores them daily and pushes the top 200 to your AE queue.

3xEnrichment rate vs. ZoomInfo + Clearbit alone.
Blue clay hourglass — timing the first touch on a new CISO

Trigger outreach when a CISO or Head of AppSec joins

Advanced Security renewals happen when the security buyer changes. Clay monitors LinkedIn + press releases across the named-account list, and the moment a new security leader joins, drafts a personalized opener with relevant case studies.

<24hTime from job-change signal to first touch.
Yellow clay lightning bolt — Copilot Enterprise scoring at speed

Score every Fortune 2000 dev org on Copilot Enterprise readiness

Combine LinkedIn dev headcount, repo activity, AI-engineer hires, and current AI-coding-tool mentions in job posts. Surface the 500 enterprise dev orgs most likely to standardize on Copilot Enterprise this fiscal year.

+38%Lift in Enterprise meeting rate.
Pink and yellow clay swap arrows — GitLab and Bitbucket displacement

Run GitLab + Bitbucket displacement plays on every churn signal

Watch for competitive DevOps platform users showing churn signals — review complaints, security incidents, dev-team turnover. Clay surfaces them with org context and arms reps with a tailored migration plan.

4h/wkSaved on competitive research per AE.

Trusted by the engineering-led GTM teams GitHub wants to win

Developer-first, security-conscious, AI-native GTM orgs already running on Clay.

OpenAI

In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale.

Keith JonesGTM Systems Lead
Vanta

Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.

Stevie CaseCRO
Intercom

This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could…' questions from our GTM teams than I ever could before.

Alexander DeMoulinDirector of Revenue Operations
Ramp

I love using and working with Clay because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible.

David BulmerSales Ops
Anthropic

Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay's combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.

Adam WallHead of Sales Operations
Verkada

Clay is a central part of our outbound campaign program. It's helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks.

Davide GriecoPrev. Director of Growth
Notion

Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40% — with no manual work needed.

Josh KimHead of Growth Programs
Sendoso

Scaling inefficient SDR work isn't possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively.

Kris RudegraapCEO
Baseten

Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn't be calling people as much, because it's hard to get good phone numbers. We wouldn't be emailing as much because we'd be likely to bounce or go to spam. Clay is a reliable source of data enrichment.

Julien ReimanHead of Sales
Rippling

Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more.

Ryan NarodVP, Corporate Integrated Marketing

Let's build one GitHub workflow — live

Send us your toughest segment — Copilot Enterprise expansion, Advanced Security cross-sell, or GitLab displacement. In 30 minutes we'll build a working Clay workflow against it.

What you'll walk away with

  • A 30-min working session with Clay's GTM engineers
  • A live build of one GitHub play — Copilot fit or AppSec trigger outreach
  • ROI math against your current research + enrichment spend
  • Direct line to your CRO on Enterprise efficiency