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Built for the way Ramp goes to market

Ramp grew from $500M to $1B+ ARR in twelve months. That kind of growth curve doesn't come from manual research — it comes from a GTM data engine. Clay is that engine for fintech RevOps teams.

How Clay maps to how Ramp actually moves

Your CRO cares about seller efficiency. Your RevOps team cares about not drowning in manual research. Clay solves both — by giving every rep a research analyst that never sleeps.

Yellow clay lightning bolt — ship outbound motions in an afternoon

Speed > scale

Ramp ships fast. So does Clay. Test a new outbound motion in an afternoon, not a quarter — no engineering tickets, no new data contracts, no waiting on RevOps to wire anything up.

Clay dominoes cascading — one ops motion that scales like a team

Headcount-light RevOps

You don't need a 30-person research org to grow at 100%. Replace manual SDR research with Claygent and waterfall enrichment. One ops person can run what used to take a team.

Blue clay sparkle — AI agents doing real research, not templated copy

AI-native, not AI-dusted

Ramp's customers buy AI that works. So do you. Clay's agents do the actual research — pulling 10-K mentions, filtered hiring signals, and product-fit context — not just generating templated copy.

Four plays we'd run with your team in week one

Each one maps to a real Ramp seller motion — high-velocity SMB, mid-market fintech displacement, and inbound velocity. Loaded into Clay in hours, not quarters.

Concentric clay bullseye target — scoring the SMB TAM on Ramp fit

Score every fintech-adjacent SMB on Ramp-fit signals

Sync your Salesforce TAM into Clay. Layer on Claygent research — Stripe usage, recent Series A/B raises, AP team headcount, ERP system in use — to surface the 4,000 accounts most likely to swap from a legacy card program. Push scored accounts back to your sequencer with one click.

3xEnrichment rate vs. ZoomInfo + Clearbit alone (Anthropic).
Blue clay hourglass — timing the first touch on a new CFO

Trigger outreach the moment a CFO or Controller joins

Monitor LinkedIn job changes, hiring pages, and 10-Q filings across your TAM. When a new finance leader lands at a target account, Clay alerts the rep, drafts a personalized opener referencing their last role, and books a meeting before competitors notice.

<24hTime from buying signal to first touch.
Green clay forking arrow — routing inbound to the right rep

Enrich inbound and route to the right rep — instantly

An inbound trial-up from a 200-person fintech shouldn't sit in a queue for 6 hours. Clay enriches in under a minute — funding, headcount, ERP, current spend tools — then routes by AE territory, account tier, and SDR availability. Reps get the lead with full context.

4h/wkSaved on inbound enrichment + scoring (Anthropic case study).
Pink and yellow clay swap arrows — Brex displacement plays

Run Brex win-back plays on every churn signal

Watch for Brex customers showing churn signals — declining usage on review sites, finance team turnover, RFPs in procurement DBs. Clay surfaces them, enriches with current spend volume, and arms your rep with a tailored switch-cost analysis before they pick up the phone.

+38%Average meeting rate on competitor displacement plays.

Anthropic, OpenAI, and Rippling already run on Clay

High-velocity GTM teams using Clay every day to outpace their categories — exactly the motion Ramp's CRO is asking for.

OpenAI

In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale.

Keith JonesGTM Systems Lead
Vanta

Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.

Stevie CaseCRO
Intercom

This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could…' questions from our GTM teams than I ever could before.

Alexander DeMoulinDirector of Revenue Operations
Ramp

I love using and working with Clay because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible.

David BulmerSales Ops
Anthropic

Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay's combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.

Adam WallHead of Sales Operations
Verkada

Clay is a central part of our outbound campaign program. It's helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks.

Davide GriecoPrev. Director of Growth
Notion

Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40% — with no manual work needed.

Josh KimHead of Growth Programs
Sendoso

Scaling inefficient SDR work isn't possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively.

Kris RudegraapCEO
Baseten

Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn't be calling people as much, because it's hard to get good phone numbers. We wouldn't be emailing as much because we'd be likely to bounce or go to spam. Clay is a reliable source of data enrichment.

Julien ReimanHead of Sales
Rippling

Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more.

Ryan NarodVP, Corporate Integrated Marketing

Let's build one workflow for your team — live

Send us your toughest fintech ICP segment. In 30 minutes we'll build a working Clay workflow against it — scored accounts, enriched contacts, ready to push to your Salesforce instance.

What you'll walk away with

  • A 30-min working session with Clay's GTM engineers
  • A live build of one play — fintech-fit scoring or CFO-trigger outreach
  • ROI math against your current Salesforce + ZoomInfo spend
  • Direct line to your CRO on seller-efficiency wins