Velocity that matches your funnel
Free users sign up by the thousand every day. Clay enriches and scores them in under a minute — so your AEs only see the ones worth calling.
A GTM data engine for SMB-velocity sales
Wix has 250M users and a sales team that has to find the few thousand worth a call. Clay scores every account on Wix Studio fit, agency-partner fit, and Enterprise readiness — automatically.
How Clay maps to Wix's high-velocity SMB motion
Selling at SMB velocity is a research problem. You can't have an SDR bench big enough to qualify millions of free users — but Clay's agents can.
Built for partner-led growth
Identify the agencies and freelancers running 10+ Wix sites and ready for Studio. Clay finds them, ranks them by client volume, and routes them to your partner team.
AI agents instead of SDR sweatshops
Claygent reads each account's existing site, traffic, ecommerce volume, and team size — then drafts the opener. No 50-person research org required.
Four plays we'd run with your team in week one
Each one maps to a real Wix motion — Studio for agencies, Enterprise upsell, freelancer expansion, and Squarespace displacement. Loaded into Clay in hours.
Score every freelance designer + agency on Wix Studio fit
Pull every account running 5+ Wix sites. Layer in Claygent research — agency size, recent client wins, current platform mix, freelance vs. agency status — to surface the 8,000 most likely to upgrade to Studio Pro this quarter.
3xEnrichment rate vs. ZoomInfo + Clearbit alone.
Run Squarespace and Webflow win-back plays on every churn signal
Watch for competitive platform users showing pain signals — pricing complaints, missing-feature mentions, agency RFPs. Clay surfaces them with current site count and arms reps with a tailored migration estimate before they pick up the phone.
+38%Average meeting rate on displacement plays.
Trigger outreach the moment a free user crosses growth thresholds
Monitor traffic, ecommerce volume, and team adds across millions of free sites. When a free user hits the inflection point — say, 50K monthly visits or a third team seat — Clay routes them to an AE with full context.
<24hTime from growth signal to first touch.
Enrich + route inbound leads to the right SMB or Enterprise rep
An inbound from a 200-person ecommerce brand shouldn't sit in a queue for 6 hours. Clay enriches in under a minute — funding, headcount, ecommerce platform, current spend tools — then routes by ACV tier.
4h/wkSaved on inbound enrichment per rep.
Trusted by the velocity GTM teams Wix wants to win
SMB-fast, partner-led, AI-native GTM orgs already running on Clay.
“In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale.”
Keith JonesGTM Systems Lead
“Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.”
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Stevie CaseCRO
“This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could…' questions from our GTM teams than I ever could before.”
Alexander DeMoulinDirector of Revenue Operations
“I love using and working with Clay because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible.”
David BulmerSales Ops
“Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay's combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.”
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Adam WallHead of Sales Operations
“Clay is a central part of our outbound campaign program. It's helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks.”
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Davide GriecoPrev. Director of Growth
“Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40% — with no manual work needed.”
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Josh KimHead of Growth Programs
“Scaling inefficient SDR work isn't possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively.”
Kris RudegraapCEO
“Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn't be calling people as much, because it's hard to get good phone numbers. We wouldn't be emailing as much because we'd be likely to bounce or go to spam. Clay is a reliable source of data enrichment.”
Julien ReimanHead of Sales
“Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more.”
Ryan NarodVP, Corporate Integrated Marketing
Let's build one Wix workflow — live
Send us your toughest segment — Studio agency expansion, Enterprise upsell, or Squarespace displacement. In 30 minutes we'll build a working Clay workflow against it, ready for your CRM.
What you'll walk away with
- A 30-min working session with Clay's GTM engineers
- A live build of one Wix play — Studio fit or freelancer expansion
- ROI math against your current SDR + research spend
- Direct line to your CRO on velocity wins